Tuesday, March 25, 2008

So, this dude you know is a typeface snob. Now what?

So, CBS just bought and/or renamed College Sports TV and has rechristened it CBS College Sports. In doing so, they’ve moved it from one of the premium tiers on my satellite dish to one of the lower tiers, and I’m able to watch it for that extra bit of March Madness information and analysis that I haven’t been bombarded with in the other 78 places that I get my info. And thank God for that, because … oh, nevermind.

Right now, however, they are showing the NAIA Fab Four (because I don’t guess the NAIA can use “Final Four” to denote the last four teams in a tournament - I don't know, which would you rather have your event confused with? The most popular basketball tournament in the world or the most popular music group that ever put pick to guitar?).

Sometime just after World War II, the NAIA was a much more relevant competitor to the NCAA, but now plays its basketball championship games in places like Kansas City’s Municipal Arena, which was once a major player in the NCAA tournament, hosting championships in the 1940s.

What kind of a place is Municipal Arena? I've never been. But look no further than the egregious misuse of the worst typeface in the world, Comic Sans MS, on the end lines and along the sidelines. There have been a lot of inappropriate uses of Comic Sans MS since it came to prominence – from billboards for law firms and restaurant menus to business e-mail and business cards.

(Oh, come on. You know Comic Sans MS.
It looks like this.)

And, what’s the only way to make the usage of Comic Sans MS even more inappropriate and egregious? That’s right –
MAKE IT ALL CAPS.

(And, of course, I can find
zero pictures of the basketball floor anywhere on the internets. You'll just have to trust me when I tell you that, on the ends of the court, it reads KANSAS CITY, MISSOURI, and on the sidelines, it reads MUNICIPAL ARENA, and imagine how foolish that font looks on a basketball court.)

My guess: The people who the city of Kansas City commissioned to design the floor of Municipal Arena are a couple of middle-aged housewives who have an Angelfire page with all of the angels and dancing babies and kittens on it. Remember to dance like nobody’s watching and love like you’ve never been hurt and forward this on to six of your friends or else you don’t love Jesus. And all that other FWD: FWD: FWD: shit.

(For more information on the sheer idiocy of bad Comic Sans MS usage, click here. For more information on stupid forwarded shit, click here. For a picture of Heather Mills-McCartney when she had two legs, click here.)

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